about us

Let's get real about the sticky stuff

We are a platform dedicated to motherhood... but, more importantly, to you.

Our goal is simple: To deepen the cultural narrative around modern motherhood with a new level of integrity and vulnerability. How? Explicit storytelling. By sharing more and judging less, we start to puncture the glossy veneer of motherhood and get to its sticky, messy, ever-changing, jiggly core.

The more we talked to fellow moms, the more we kept hearing, “I wish I’d known,” a feeling we shared too. We craved connection beyond the WhatsApp threads and late-night Reddit holes, a place to get real about the sticky stuff—from the beautiful to the heartbreaking to the WTF. So we created it ourselves.

Spread the Jelly is here to validate every reproductive journey, amplify diverse voices, and build community.

Motherhood should be the most inclusive club. Please join us.

Amrit Tietz

Co-founder

Amrit is a DJ and creative entrepreneur with nearly two decades of experience in sound design, sustainability, and humanitarian work. Her dedication to culture and impact has seen her recognized by numerous accolades including Forbes, Vogue, Fast Company World Changing Idea, The Ikea Foundation, New York Times, The Webby Awards, and Create & Cultivate 100.

Since relocating from Perth, she has established herself as one of the city’s most in-demand creatives. As a new mother, Amrit is excited to extend this advocacy in maternal care and Spread the Jelly, a manifestation of her commitment to creating an inclusive space for modern motherhood. She now resides in New York with her husband Jon and daughter Frankie.

@itsamrit

Lauren Levinger

Co-Founder

Lauren is a story-driven creative director & content strategist living between Los Angeles and New York. She has over 20 years of experience working across fashion, beauty, lifestyle & tech at both legacy and startup brands including Coach, Girlfriend Collective, Art & Commerce, Alexander Wang & more - creating meaningful content with measurable impact.

She has dedicated her career to telling stories that celebrate diverse narratives and is excited to bring that same sensibility to the maternal care space. After having her son, Bobby she found motherhood to be the greatest equalizer, and is passionate about building a community that supports and inspires every reproductive journey.

@laurenlevinger

Anna Deutsch

Editor In Chief

Anna is a New York-based editorial director with nearly two decades of experience. She started in the glossy magazine world (W magazine, InStyle, Lucky, and Elle) before translating her skillset to the brand side. She’s led copy and content for the likes of Soho House, Barneys New York, Theory, and Veronica Beard.

Anna has a passion for all forms of storytelling, and since becoming a mother in 2020 and again in 2023 has leaned into the importance of community building and support through open dialogue and exchange with other moms. She lives in Queens with her husband and daughters Aurora and Dahlia.

@anna_deutsch