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Loves: Second Life",{"dimensions":429,"alt":5,"copyright":5,"url":432,"id":433,"edit":434},{"width":430,"height":431},5400,3600,"https://images.prismic.io/spreadthejelly/aErC5LNJEFaPX5pK_RJFFUZQVVNGPLFK6X743Z2D4II.jpg?auto=format,compress","aErC5LNJEFaPX5pK",{"x":26,"y":26,"zoom":27,"background":28},{"id":374,"uid":375,"url":376,"type":190,"href":377,"tags":436,"first_publication_date":379,"last_publication_date":379,"slugs":437,"linked_documents":438,"lang":13,"alternate_languages":439,"data":440},[],[381],[],[],{"title":385,"subtitle":5,"author":441,"publication_date":5,"article_introduction":442,"featured_image":443,"slices":446,"meta_title":5,"meta_description":5,"meta_image":734,"og_title":5,"og_description":5,"og_type":5,"og_logo":735},"Emily Barasch",[],{"dimensions":444,"alt":5,"copyright":5,"url":390,"id":391,"edit":445},{"width":388,"height":389},{"x":26,"y":26,"zoom":27,"background":28},[447,454,526,555,562,591,595,601,634],{"variation":448,"version":449,"items":450,"primary":451,"id":452,"slice_type":453,"slice_label":5},"default","initial",[],{"size":5},"spacer$82030568-b7b3-40f1-92b5-e04bcd5d4b3c","spacer",{"variation":448,"version":455,"items":456,"primary":457,"id":524,"slice_type":525,"slice_label":5},"sktwi1xtmkfgx8626",[],{"copy":458},[459,482,485,491,494,497,499,506,508,511,514,516,519,521],{"type":58,"text":460,"spans":461,"direction":61},"What happens when childhoods are becoming not just content writ large but monetized content? Fortesa Latifi is a veteran journalist, published by the New York Times, Washington Post, and The Cut, who often covers online behavior. She turned her attention to the children of influencers in a deeply researched, highly resonant book Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online (out now.) Latifi sold her book at seven months pregnant and turned in her first draft seven months postpartum. Below, she spoke to us about family vlogging and the patriarchy, loneliness in early motherhood, and the most surprising thing she learned while writing this book—warning, it may be the darkest thing you read all week.",[462,466,469,472,475],{"start":463,"end":464,"type":465},74,84,"em",{"start":467,"end":468,"type":465},150,164,{"start":470,"end":471,"type":465},166,182,{"start":473,"end":474,"type":465},330,407,{"start":476,"end":477,"type":478,"data":479},408,415,"hyperlink",{"link_type":93,"url":480,"target":481},"https://bookshop.org/p/books/like-follow-subscribe-influencer-kids-and-the-cost-of-a-childhood-online-fortesa-latifi/0015d12afb1a78c2","_self",{"type":58,"text":483,"spans":484,"direction":61},"",[],{"type":108,"text":486,"spans":487,"direction":61},"Why did you want to write this book? ",[488],{"start":26,"end":489,"type":490},37,"strong",{"type":58,"text":492,"spans":493,"direction":61},"I think the topic of moms online, family vloggers, and kid influencers should be taken really seriously. This is somewhat of a hot take because people think they're not that serious and they're just these fluffy creators. They don't realize what a huge industry they are and how much influence they have. ",[],{"type":58,"text":495,"spans":496,"direction":61},"\nI sold the book when I was seven months pregnant and turned in my first draft when I was seven months postpartum. That really gave me a perspective of how deeply these influencers affect the people who are consuming their content. So it felt really important to me. I had been writing stories on this beat for years, but I still had so many questions. It just felt like the best thing I could do for the story was to give myself the freedom to spend nine months just like really digging my heels in and looking into everything.",[],{"type":58,"text":483,"spans":498,"direction":61},[],{"type":108,"text":500,"spans":501,"direction":61},"How did the experience of writing it before you had a kid, turning it in pregnant, and then finishing it postpartum impact how you viewed the topic?",[502,504],{"start":26,"end":503,"type":490},148,{"start":489,"end":505,"type":465},44,{"type":58,"text":483,"spans":507,"direction":61},[],{"type":58,"text":509,"spans":510,"direction":61},"I always tried to approach my reporting with sympathy because that's just the kind of journalist that I hope to be. But as I had my daughter and I returned to the reporting, I started feeling more deeply both for the parents and the children involved.\n",[],{"type":58,"text":512,"spans":513,"direction":61},"As for the parents, all of a sudden I understood what lengths I would go to personally to give my daughter a great life and that I could understand the decisions the parents were making. But on the other hand, I felt so deeply for the children because suddenly it wasn't this just an amorphous thing. ",[],{"type":58,"text":483,"spans":515,"direction":61},[],{"type":58,"text":517,"spans":518,"direction":61},"I was drawn to these creators because even as I was following them ostensibly for research for the book, I found myself reaching for them when I was up in the middle of the night breastfeeding or when I was nap-trapped under my daughter who wouldn't sleep on her own during the day until she was like 10 months old. I was lonely and new motherhood is incredibly lonely, especially in America.",[],{"type":58,"text":483,"spans":520,"direction":61},[],{"type":58,"text":522,"spans":523,"direction":61},"I found myself looking for these [influencers] even though they weren't reflecting the kind of motherhood that I understood, but at least they were reflecting some kind of motherhood back to me while the rest of the world just pretended like I and other new mothers didn't exist.\n",[],"text$f082e45c-6c89-4f86-9c5a-5b7b4a9baffb","text",{"variation":527,"version":449,"items":528,"primary":529,"id":553,"slice_type":554,"slice_label":5},"threeColumn",[],{"images":530},[531,539,546],{"image":532},{"dimensions":533,"alt":5,"copyright":5,"url":535,"id":536,"edit":537},{"width":534,"height":308},960,"https://images.prismic.io/spreadthejelly/adlRWJ1ZCF7ETGG3_IMG_4471.jpg?auto=format,compress&rect=23,0,1161,1451&w=960&h=1200","adlRWJ1ZCF7ETGG3",{"x":538,"y":26,"zoom":27,"background":28},23,{"image":540},{"dimensions":541,"alt":5,"copyright":5,"url":542,"id":543,"edit":544},{"width":534,"height":308},"https://images.prismic.io/spreadthejelly/adlRWZ1ZCF7ETGG4_IMG_4472.jpg?auto=format,compress&rect=11,0,1184,1480&w=960&h=1200","adlRWZ1ZCF7ETGG4",{"x":545,"y":26,"zoom":27,"background":28},11,{"image":547},{"dimensions":548,"alt":5,"copyright":5,"url":549,"id":550,"edit":551},{"width":534,"height":308},"https://images.prismic.io/spreadthejelly/adlRWp1ZCF7ETGG5_IMG_4470.jpg?auto=format,compress&rect=25,0,1156,1445&w=960&h=1200","adlRWp1ZCF7ETGG5",{"x":552,"y":26,"zoom":27,"background":28},25,"image$6154240a-d477-4805-840a-f30fde06f61f","image",{"variation":556,"version":455,"items":557,"primary":558,"id":561,"slice_type":525,"slice_label":5},"pullQuote",[],{"max_quote_width":5,"pull_quote":559,"illustration_left":560,"illustration_left_position":5,"illustration_right":5,"illustration_right_position":5},"I was drawn to these creators because...I was lonely and new motherhood is incredibly lonely, especially in America.","Red Star","text$c8fa1cbc-0bb6-4c67-a838-41c175ab7314",{"variation":448,"version":455,"items":563,"primary":564,"id":590,"slice_type":525,"slice_label":5},[],{"copy":565},[566,571,574,577,579,584,587],{"type":108,"text":567,"spans":568,"direction":61},"You also had this great line about how mom-influencing is the most “patriarchy friendly” profession. Can you talk about that a little?",[569],{"start":26,"end":570,"type":490},134,{"type":58,"text":572,"spans":573,"direction":61},"There's several layers to this. I think that momfluencing and family vlogging is the only career that I can personally think of where having a baby is a positive to your career. I love my daughter. I am pregnant now again. I wouldn't give my kids up for anything, but I can't say they've been a benefit to my career. If anything, they've made it harder. But the golden promise of influencing is that it is the one career that can exist in tune with your motherhood. Not only that, but having more children is a benefit to your career and within patriarchal structures, the woman is supposed to stay home.\n",[],{"type":58,"text":575,"spans":576,"direction":61},"She's supposed to take care of the kids. She's not supposed to work outside the house. Influencing is a way to do all of that while also building sometimes this incredible empire. You look at Ballerina Farm and she has a multi-million dollar empire, but people still consider her like a stay-at-home mom who is really existing within the confines of the patriarchy because her entire career is predicated upon being a mom who bakes everything from scratch and has a bunch of kids. And so it's especially present in religions or cultures where the patriarchy is dominant. This is a kind of a way around that where you get to have your ambition and be the perfect mother at the same time.",[],{"type":58,"text":483,"spans":578,"direction":61},[],{"type":108,"text":580,"spans":581,"direction":61},"Let's talk a little bit about the kids. Maybe this is an oversimplification, but some children of influencers hate it and others fully buy in.",[582],{"start":26,"end":583,"type":490},142,{"type":58,"text":585,"spans":586,"direction":61},"It's important to note that nuance because I think when we paint with a broad brush and say every influencer kid is going to grow up and hate their parents and hate their lives, that's just not true. We have examples of influencer kids who have grown up and become influencers as adults in their own rights and they seem very happy—who knows behind the scenes. I think especially in this moment in America where there's such economic uncertainty and the middle class is vanishing, you can't blame these kids for looking around and being like, \"Well, I make this much money off a YouTube video. Like, what am I going to do? Go get a minimum wage job?\" ",[],{"type":58,"text":588,"spans":589,"direction":61},"\nIf we want to have a conversation about protecting these kids or figuring out legislative remedies for their situation, we can't just say every single one of them hates it because it's not true. Because I don't believe that. I'm not a person who believes that every single time a parent puts their kid online and monetizes content, that it's wrong, immoral, or evil.",[],"text$f3be4505-7587-4db1-b944-4afb0ef9c692",{"variation":448,"version":449,"items":592,"primary":593,"id":594,"slice_type":453,"slice_label":5},[],{"size":5},"spacer$7c71dc2b-f6db-41f2-b059-1e262d236f43",{"variation":556,"version":455,"items":596,"primary":597,"id":600,"slice_type":525,"slice_label":5},[],{"max_quote_width":5,"pull_quote":598,"illustration_left":5,"illustration_left_position":5,"illustration_right":599,"illustration_right_position":5},"Momfluencing is a kind of a way around that where you get to have your ambition and be the perfect mother at the same time.","Blue Star","text$a32e257e-f3ed-4ca3-a175-50cf8dad7a8e",{"variation":448,"version":455,"items":602,"primary":603,"id":633,"slice_type":525,"slice_label":5},[],{"copy":604},[605,610,617,622,628,630],{"type":108,"text":606,"spans":607,"direction":61},"There was a really interesting part of your book where you talked about this undercurrent of dark voyeurism where the public is just waiting for something awful to happen to these families...",[608],{"start":26,"end":609,"type":490},191,{"type":58,"text":611,"spans":612,"direction":61},"They almost want it to be true, which I think is really bleak. People will come to me and ask, \"Well, who do you think is the next Ruby Franke?\" And I'm like, \"Well, god forbid. I hope it's not anyone. I hope no one behind the scenes is abusing their children.\"\n",[613],{"start":614,"end":583,"type":478,"data":615},131,{"link_type":93,"url":616,"target":96},"https://www.nytimes.com/2024/02/20/us/ruby-franke-youtube-child-abuse.html",{"type":108,"text":618,"spans":619,"direction":61},"What was the most shocking thing you uncovered while researching and writing this book?",[620],{"start":26,"end":621,"type":490},87,{"type":58,"text":623,"spans":624,"direction":61},"Something that really shook me was that multiple creators told me on the record that the content that does best for them is content where their kids are sick, sad, or injured. And that they knew that consciously and that they were willing to admit that to me and that they understood that from the metrics was really jarring for me. \n\nI think it's pretty bleak about the human psyche. It's the way that like we slow down to look at car crashes; we just can't help but look when someone's vulnerable and when that vulnerable person is a child, it only makes the situation more intense.\n \nWe're drawn to heightened emotions. But I think it says something really bleak about us that like if a child is in an incredibly vulnerable situation that content will shoot through the roof. And I think it changes the calculus of the parent taking out the camera. ",[625],{"start":626,"end":627,"type":465},653,660,{"type":58,"text":483,"spans":629,"direction":61},[],{"type":108,"text":631,"spans":632,"direction":61},"Fortesa recommends:",[],"text$b1d28a59-07b1-4bc7-b7b7-550491fedf7f",{"variation":448,"version":449,"items":635,"primary":636,"id":732,"slice_type":733,"slice_label":5},[],{"recommendation":637},[638,657,671,690,704,718],{"image":639,"title":646,"copy":647,"cta":656},{"dimensions":640,"alt":5,"copyright":5,"url":643,"id":644,"edit":645},{"width":641,"height":642},399,266,"https://images.prismic.io/spreadthejelly/adlUe51ZCF7ETGHh_Brick_20251016-150313_full.jpeg?auto=format,compress","adlUe51ZCF7ETGHh",{"x":26,"y":26,"zoom":27,"background":28},"Brick",[648],{"type":58,"text":649,"spans":650,"direction":61},"Like most people on planet Earth, I’m not pleased with my screen time. And as an author trying to get people to buy my book, I find myself scrolling and posting much more than I want to. I recently fed into the Brick hype and got the device that promised to help me cut down on my screen time. But here’s the thing: It’s actually worked. I love it! I knew it was time to change something after my toddler daughter started noticing I was looking at my phone (when she said “baby look”, I wanted to cry.) Shoutout, Brick!",[651],{"start":652,"end":653,"type":478,"data":654},207,216,{"link_type":93,"url":655,"target":96},"https://go.shopmy.us/p-51935401",{"link_type":179},{"image":658,"title":665,"copy":666,"cta":670},{"dimensions":659,"alt":5,"copyright":5,"url":662,"id":663,"edit":664},{"width":660,"height":661},263,400,"https://images.prismic.io/spreadthejelly/adlUep1ZCF7ETGHg_on-writing-9781982159375_lg.jpg?auto=format,compress","adlUep1ZCF7ETGHg",{"x":26,"y":26,"zoom":27,"background":28},"\"On Writing\" by Stephen King",[667],{"type":58,"text":668,"spans":669,"direction":61},"This is the book that helped me write mine. I love writing (obviously, right? It’s my job and life’s work) but still, sitting down to write an entire book was daunting. King has a few main rules for writers, one of which is to read constantly and write every day. This is the thing that really stood out to me: treating writing like a normal job. You have to show up every day for the words to show up, too.  “Don’t wait for the muse. Your job is to make sure the muse knows where you’re going to be every day from nine ‘til noon or seven ‘til three,” he writes. “If he does know, I assure you that sooner or later he’ll start showing up, chomping his cigar and making his magic.”",[],{"link_type":179},{"image":672,"title":679,"copy":680,"cta":689},{"dimensions":673,"alt":5,"copyright":5,"url":676,"id":677,"edit":678},{"width":674,"height":675},1010,1263,"https://images.prismic.io/spreadthejelly/adlV2J1ZCF7ETGHt_rb-Miramar-Wide-Leg-Pants-455.webp?auto=format,compress","adlV2J1ZCF7ETGHt",{"x":26,"y":26,"zoom":27,"background":28},"Sweatpants Jeans",[681],{"type":58,"text":682,"spans":683,"direction":61},"I hate wearing jeans but I sometimes want to look like a person. My sisters suggested Rag & Bone’s sweatpant jeans and they changed my life.",[684],{"start":685,"end":686,"type":478,"data":687},86,114,{"link_type":93,"url":688,"target":96},"https://go.shopmy.us/p-51935900",{"link_type":179},{"image":691,"title":698,"copy":699,"cta":703},{"dimensions":692,"alt":5,"copyright":5,"url":695,"id":696,"edit":697},{"width":693,"height":694},750,766,"https://images.prismic.io/spreadthejelly/adlWOp1ZCF7ETGH0_Screenshot2026-04-10at3.57.30PM.png?auto=format,compress","adlWOp1ZCF7ETGH0",{"x":26,"y":26,"zoom":27,"background":28},"“Little Liza Jane” by Elizabeth Mitchell",[700],{"type":58,"text":701,"spans":702,"direction":61},"This is the first song my daughter has ever requested. It is the cutest thing and it makes me only want to listen to this single song for the rest of my life.",[],{"link_type":179},{"image":705,"title":712,"copy":713,"cta":717},{"dimensions":706,"alt":5,"copyright":5,"url":709,"id":710,"edit":711},{"width":707,"height":708},295,450,"https://images.prismic.io/spreadthejelly/adlXxp1ZCF7ETGIN_Mother-Child-BrianKershisnik.jpeg?auto=format,compress","adlXxp1ZCF7ETGIN",{"x":26,"y":26,"zoom":27,"background":28},"Mom friends",[714],{"type":58,"text":715,"spans":716,"direction":61},"What would I do without the constant text conversations with my mom friends? I genuinely don’t know. My good friend Lily had a baby a few months after I did and we genuinely haven’t stopped texting since. Our conversations don’t end or start, they just continue.",[],{"link_type":179},{"image":719,"title":726,"copy":727,"cta":731},{"dimensions":720,"alt":5,"copyright":5,"url":723,"id":724,"edit":725},{"width":721,"height":722},736,729,"https://images.prismic.io/spreadthejelly/adlYI51ZCF7ETGIT__-7-.jpeg?auto=format,compress","adlYI51ZCF7ETGIT",{"x":26,"y":26,"zoom":27,"background":28},"One-line-a-day Journals",[728],{"type":58,"text":729,"spans":730,"direction":61},"I’ve always wanted to be one of those people who is good at journaling but I haven’t been–until a few years ago, when I started my “one-line-a-day” journal. Every day, I write down a thought or something that happened during the day or something I’m thinking about. The journal stretches back five years and now that I’m on the fifth year, it’s really fun to see what I was doing in years past on the same day. It also helps me remember small things–comments my niece or nephew made or moments I had with my daughter–that I might otherwise forget.",[],{"link_type":179},"recommendations$5fde1791-ec84-4cce-ba05-3a9e182511ab","recommendations",{},{},1776458641751]